Yachting culture is taking shape in many countries as the super-rich flaunt their new symbols of wealth. Charter holiday locations are unequalled in their natural beauty, cultural heritage, passion, glamour and style. There was a time when the Mediterranean was the centre of the known and civilized world and for private yacht charter vacations, to an extent, it still is. Yachts of all sizes and shapes grace the Mediterranean, some are large yachts, few are sleek sailing yachts, few performance orientated and others of a more comfortable cruising style. This fabled luxury yacht charter area provides the untamed extravagance of the French Riviera, the gravity-defying architecture of the Italian coasts, the unaffected charms of Croatia, the fragrant orange groves of Spain, the exotic lure of Turkey and Greece, the birthplace of civilization. Possibly the most sought after yacht charter vacation ground in the Mediterranean, the French Riviera, is the playground of the world’s rich and famous and it’s the domain of magnificent super yachts and mega yachts.
The Balearic Islands of Spain have recently become one of Europe’s favorite private yacht charter playgrounds. The constant sunshine, clear blue waters and rugged landscape are steeped in an energetic culture comprised of both old and new. The history is prevalent in gothic castles, museums and ancient cobbled streets, whilst the famous Spanish nightlife, lives on in tapas bars, nightclubs and port side cafes. A sailing holiday in The Balearics will allow you to experience more than the average mainland holidaymaker could even imagine.
For most of us, the word “yacht” conjures up images of floating bases of luxury and glamour. However, there’s a huge variety in yacht types, from size and specifications to purpose and price. And with new markets starting to eye these traditional icons of wealth, there’s room to think about what kind of experience yachts need to communicate, and how this experience might differ across cultures and age brackets. The rich and famous want to own larger yachts, hence we’re talking about a high-end market, with a very specific kind of user experience. Owners are less likely to engage with a superyacht emotionally because they won’t be doing the actual sailing, hence manufacturers started to think about the emotional connection in these cases. This will be a group of people who are used to having staff serving them. In some cultures, it is far more common to have serving staff, such as drivers and cooks, in everyday life – it’s not necessarily a defining part of the yachting experience.
We consider a yacht to be any luxury boat that is larger than 36 feet, including motorcruisers, motor yachts, superyachts, etc. The smaller ones are usually bought by middle class people for leisure purposes. Different size yacht is very popular in the USA and Scandinavian countries. Yachts, like cars, are often called big-ticket items because they are so expensive, and customers who are buying or selling such pricey items needs a structured approach. Western countries are getting harder to sell brand new yachts. But on the other hand, Eastern countries are representing a huge market, as more wealthier people there do not yet have a strong yacht culture. Considering Asia-Pacific region. It accounts for about 10-15 per cent of worldwide boat sales. And for some motoryacht builders the figure has possibly been as high as 25 per cent. While European and North American markets were shrinking, India and notably China, are delivering double-digit growth, albeit from a relatively low base.
YachtHarbour aims to be the newest and most efficient way of searching superyachts online.
With the website having now entered beta-testing, they are registering a high engagement rate over their searches and user accounts.
Team eXi wishes them success in their journey.
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