A strong, organized online marketing campaign is an integral part of any business plan. Social Media plays a very vital role in the online marketing space. Social media is treated as a very valuable tool in an online marketing campaign. While social media pages may not cost much (or anything at all), they do require an investment of time to ensure they are kept updated, remain current on industry trends, and are responsive to customer needs and inquiries. Millennials now control the majority of the population. Therefore, business catering to them need to spend time where they are present. And where do Millennials spend most of their time online? Social media sites. It is where they spend their free time, search for products, services, and engage with companies and brands they love. It’s getting extremely important for businesses to be present in the midst of Social Networks and interact with the audience to gain their confidence. Social media marketing programs usually center on efforts to create valuable content that attracts attention and encourages readers to share it across their social networks which results in electronic word of mouth (eWoM). When the underlying message spreads from user to user it presumably resonates well because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.
Social Media is helping small businesses to compete with large brands and conglomerates. By making business pages, website, and/or e-commerce store user-friendly, informative, and aesthetically pleasing, customers will be more likely to visit. Brands and business can connect with a larger audience and more easily display their industry knowledge and expertise, making customers more likely to trust them. It is also a way for businesses to connect with customers over time and continue to build a relationship with them that will lead to long-term loyalty benefits. Many businesses decide to join the social media bandwagon, but then put all their eggs in one basket. Research proves that the best way to reach target audience quickly and effectively is to promote business on more than one social network. This will ensure that more potential customers and search engines noticing it. More networks you participate in, more people you will connect and with more diverse interests, demographics, and expectations you can reach more audience with good service. Strong social media presence can’t be built overnight. However, with time and consistency business can stand apart from the crowd which can generate more real customers.
Many find it difficult to connect and measure return on investments on social media accounts. Hence governance of social media needs to be treated with at-most care. If you aren’t sure how to track performance of social media sites of your business, you can seek assistance through Buzzinga.
Buzzinga listens into all mainstream social media sources such as Twitter, Facebook, Google+, YouTube, Instagram and Flickr and also maintains a massive listening index of millions of News, Blogs and Forum sources enabling listening on a near real-time level. Buzzinga’s monitoring platform aggregates content from all languages across the globe and enables Keyword and Boolean string based search. They also allow to track public Facebook pages or twitter handles to form specific listening indexes.
To make immediate sense at an enterprise level and improve data relevancy, Buzzinga classifies its plethora of Blogs, Forum and News feeds on a Country and Industry specific basis thereby enabling localized and highly relevant listening. This data is harnessed along with geo-tagged articles from Twitter and Google + to ensure high data throughput whilst maintaining extremely high stands of data quality.
They work with organizations and brands to identify metrics that measure the social KPIs that define the brand and the industry to which the organization belongs to. And then sets forth a key query based listening paradigm that enables deep dive listening into every social KPI thereby bringing forth highly relevant social conversations that are directly actionable upon. Detailed performance reports offer customers both, a holistic view of their brands as well as in depth analytics on the various PMIs and metrics setup for them. Customers have the option of downloading both XLS and PDF reports on demand.
You can also contact them for more information on the power of Analytics for online marketing and business management solutions which can further improve business efficiency and increase customer base.
Team eXi wishes them success in their journey.
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