The word “fan”, originally descended from the word “fanatic”, suggesting a sense of loyalty to something. The first thing an artist needs to begin with is to attract audience. It’s a good practice to target people who live in immediate neighbourhood. Should begin with identifying characteristics in the artist’s zip code, and with an special invitation. Once a target segment is identified, next task is to find ways to separate people who fit into that segment. It’s a good practice for an artist to have a better idea of the demographic characteristics of their audience. One of the easiest and most obvious way for an artist is to describe an audience is in terms of demographic characteristics. But knowing more details about their audience is mandatory. Details like: How old are your typical audience members? Are they mostly female, mostly male or an even mix? Are they married or single? Do they have children? Where do they live? Where do they work? What races or ethnic groups predominate? What is the typical occupation? The typical level of income? The level of education?
A True Fan is defined as someone who will purchase anything and everything their favourite artist produce. They will drive 200 miles to see them sing. They will buy the super deluxe re-issued hi-resolution box set of their stuff even though they have the low-resolution version. Have a Google Alert set for their name. Bookmark the eBay page where their artist out-of-print editions show up. Buy goodies like t-shirt, mug, and the hat. For many in the artistic community, creating a fan base involves marketing efforts and the cost can turn out to be a nine-letter dirty word. To some artists, marketing seems to represent the ultimate compromise of their creative principles. Marketing, they believe, means pandering to the tastes of the audience, rather than expressing their own artistic vision. But at times appropriate and insightful market segmentation analysis can help artists thrive.
Market segmentation protects artists from pressures to shape works to fit the needs and tastes of an undefined mass of potential audience members. It also lets an artist see and know their audience members as individuals, so that their needs can be identified and more effectively communicate the ways they can benefit from what they have to offer. Armed with this knowledge, an artist with find it easier to develop creative marketing strategies that can reach and motivate their target, making the most of it. But it’s advised by many to ensure an artist understands the characteristics of their current audience and any segments it may already include before they begin search for new audience segments. That’s when an artist needs to look beyond their present audience to find new fans to target with special marketing efforts.
Mostly art organizations find and attract the right audience for each artistic effort, thus more artists can connect with audiences that appreciate and value their individual talents and ideas.
Fansino provides an artist the ability to communicate directly with his core fan base based on meaningful real-time data collected from fans streaming and/or listening to content in real-time.
All fans need to do is listen to their favourite artist on any streaming network or mobile device – Fansino does the rest.
Team eXi wishes them success in their journey.
Your support through any of the social groups is highly appreciated, this will also help them grow their network through you.