Supply of photographs which are often licensed for specific uses is called Stock photography. It is used to fulfil the needs of creative assignments instead of hiring a photographer, often for a lower cost. It is an electronic photograph used for creative or business purposes in lieu of hiring a photographer for a given project. It is shot by professional photographers and are usually contained in searchable databases. They can be purchased and delivered online. Often, these photographs involve people, and are produced in studios using a wide variety of models posing as professionals, stereotypes, expressing common emotions and gesticulations. Users retrieve stock photos from websites, which often license images for designated one-time uses, or sell royalty-free rights to photos that can be purchased once and used repeatedly. The stock photo industry has been turned upside down as a result of the Internet growth. It used to be that only large news organizations who could afford to purchase photos from stock photo companies. After the Internet lowered the barrier to entry, the dynamics of the business has changed completely.
90% of the time or more, a photo is used to reinforce a message, not to simply decorate the page (exceptions may include personal blogs, sites for children, etc). This almost means that the content should precede the design, not the other way around. Otherwise it ends up looking like a tech-support site featuring photos of smiling people spinning happily in fields of wheat. Even if the photo is incredible, the connection just isn’t there. This almost always means that content should precede a design, not the other way around. Otherwise it ends up with a tech-support site featuring photos of smiling people spinning happily.
The presence or lack of good stock imagery can make or break a design as designers tend to be multi-faceted creatures. Hence custom photography/artwork whenever possible can be the best option. However, many a times it makes good sense to purchase someone else’s work over taking the time to create your own stack art because there are tons of scenarios readily available. If you like to design websites, you like to take photos as well (though not always). Several designers spend hours hunched over their computer, searching endless stock photo collections for that one perfect image. Today, stock images are being presented in searchable online databases.
There are many stock art sites out there, from companies with large database where illustrations is only part of their offering, to smaller sites focusing purely on illustrators – anything from a tiny handful to a more extensive roster. Most stock agencies display their best selling images and usually have lists of what kind of images they need.
GoRaydar is an image search engine designed to help stock photo buyers (designers and creative directors).
Find ideal images quickly, easily and happily.
Team eXi wishes them success in their journey.
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