The process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme has grown multiple folds. With so much information available and coming at us from many sources, we often don’t know if it’s the right information or if it’s current/latest. Cherry picking the best content that is important and sharing with relevant community is creating value to the user base. For organizations, businesses and brands, content curation can help establish organization’s thought leadership and capture attention in today’s information cluttered world. It can also help organizations to become the go-to authority on an issue or topic area which can be done as simply as writing a blog post with links or sharing annotated links on Twitter around a specific topic. It is equally important to understand that content curation is NOT just about information, it is about feeding and tuning a network.
The web is spinning into a form in which we are flooded with content and there is a need to streamline all the content, spin it off with your own opinion and engage the audience with a new perspective. In addition, there is also a need to present the vast amount of content in a meaningful manner such that readers can make the most out of it. For many years, content curation was largely a marketing tool for selecting information appropriate for corporate blogs or websites depending on the company’s niche or business sector. But now, it is used as a tool for selecting content for brands to post to social media channels. In recent times it has begun to see wider applications among end users who are eager to cut down on the time they spend every day sifting through online information. The technology of curation has also allowed for the creation of online newspapers or magazines which lets the user create stories or timelines using social media such as Twitter, Facebook and Instagram. Putting content curation into practice is an art form, part science, but mostly about daily practice which yield results if done on a regular basis.
The role of content curation – and the importance of curators – has expanded dramatically with the information and internet explosion. Majorly stemming from the internet and digital technologies. The proliferation of smart phones, tablets and social networking tools including peer-to-peer interaction platform and tools have fundamentally altered the learning landscape, and thus the role of content curation. The role of content curation is also being impacted by many growing trends. Web designers and developers are thinking new ways to come up with data presentation so that users like you and me do not waste unnecessary time combing through irrelevant material. Advances in technology have ushered in a new era of personal preferences that is being reshaping by enabling users to take control of their own experience. That’s where new curation tools come in. These tools help to filter out and compile online content in an easy-to-peruse way.
Curiate is a content management + advertising platform for media providers that allows viewers to “shop-the-show”.
User can identifying the fashion and lifestyle elements from TV, film, and video. It answers some of the questions like “Where are her shoes from?” or “What restaurant are they eating at?” and allows viewers/users to easily purchase the item or browse similar items. Everything becomes a product placement or a native advertising opportunity that the media provider can sell to brands/advertisers.
Team eXi wishes them success in their journey.
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